If you’ve been searching for hotel pricing tools, chances are you’ve come across OTA Insight (Lighthouse). What you might not know is that it recently changed its name to Lighthouse, as part of a rebranding in September 2023. The platform still does what it’s known for: collecting and analyzing hotel pricing and competitor data at…
Static pricing might seem like the easy way out. Set it once, forget about it, and hope for the best. The price stays the same no matter what’s going on with demand, events, or market shifts. Well, that simplicity comes at a cost. In the fast-moving hotel industry, this strategy is losing its grip and…
Marketing and revenue management shouldn’t be working in isolation. Yet in many hotels, that’s exactly what’s happening. One team is focused on brand awareness and bookings. The other is buried in numbers and price strategy. No overlap. No shared goals. No communication. And that’s a huge missed opportunity. If you want to generate revenue, these…
An empty hotel room doesn’t just stay unused—it drains your revenue. Every night a room goes unbooked, it quietly racks up costs without bringing in a single cent. The lights are on, the staff is ready, the space is prepped—but without a guest, that room becomes a missed opportunity. Here’s the hard truth: once that…
The hospitality industry has seen remarkable transformations over the years, but few innovations have reshaped it as profoundly as dynamic pricing. Unlike static rates, dynamic pricing helps hotels adjust room rates in real-time based on factors like market demand, booking patterns, and competitor pricing. This approach doesn’t just help hotels stay competitive but also helps…
In the hotel business, pricing isn’t something you set once and forget. Room rates shift almost every hour, influenced by demand, seasonality, local events and how competitive your area is. If your hotel still relies on fixed pricing, you’re likely missing out on both bookings and revenue. Travelers today compare options fast. With just a…
Business decisions have to move fast in the hotel industry. But without clear data, it’s hard to know what’s working and what’s not. That’s why more hotels are turning to business intelligence tools to guide everything from revenue optimization to guest experience strategy. These platforms help centralize and visualize performance across your tech stack. Instead…
Hospitality APIs are redefining how hotels operate—faster bookings, automated check-ins, and personalized guest experiences are just the beginning. With real-time connectivity across booking engines, payment gateways, and property management systems, hotels are driving efficiency, boosting revenue, and cutting operational costs. Yet, many hoteliers lag behind, relying on outdated systems that frustrate guests and drain profits….
The pandemic reshaped hospitality, forever changing guest expectations. This shift presents a massive opportunity for hoteliers and online travel agencies (OTAs). According to Statistica, over 50% of travelers now prioritize contactless check-ins and check-outs and demand contactless payments. These preferences are not just a trend but have become standards for guest satisfaction and loyalty. The…
Setting the right price is crucial for Airbnb hosts aiming to boost profits and keep their properties booked. AirDNA predicted a 5.9% rise in demand by the end of 2024 and a 6.8% increase in 2025 It’s clear that more travelers are choosing short-term rentals. This growth means hosts need to fine-tune their pricing to…