11 Best Hotel Rate Shopping Tools of 2025 (Tested, Rated & Compared)

Looking for the right hotel rate shopping tool to set smarter room prices and outsmart your competitors?

If you run a hotel, a chain, or manage an OTA, you already know both the headache and importance of setting competitive pricing. If you go too high and guests disappear faster, and too low means you’re leaving money on the table.

Numbers back it up too. A 2023 Morning Consult report found that 62% of travelers pick hotels based on price. Another study from Moldstud showed that data-driven pricing can lift room revenue by 5–10%. That’s not pocket change, that’s serious money lost or gained.

This is where hotel rate shopping tools give you leverage. They gather live competitor prices, track market shifts, and show you exactly how to position your rooms for maximum bookings and profit.

In this guide, I’ve reviewed the 11 best hotel rate shopping tools for 2025, some I’ve tested myself through free demos, others I’ve evaluated based on in-depth research, real user feedback, and how the tools perform in actual hotel operations. Each tool has been rated based on usability, flexibility, and the overall experience it delivers.

What is a Hotel Rate Shopper?

A hotel rate shopper is a software tool that automates the practice of rate shopping, tracking and comparing competitor hotel prices across OTAs, locations, and comp sets. It provides hoteliers with real-time pricing intelligence to make smarter, data-driven decisions on room rates and stay competitive in the market.

Top 11 Hotel Rate Shopping Tools

S.N	Tool Name	Description	Pros	Cons	Pricing
1	MakCorps	Real-time hotel pricing API from 200+ OTAs	Accurate, fast, flexible	No booking option	Free trial, from $350/mo
2	Lighthouse (OTA Insight)	Market & competitor rate intelligence	Granular insights, strong analytics	No real-time customer reviews	Free trial, contact sales
3	Amadeus	Demand360 & Agency360 for demand forecasts	Forward-looking data, benchmarking	No direct hotel-to-hotel compare	Demo, contact sales
4	RatePing	Price alerts & monitoring (web & mobile)	Simple, intuitive, parity tracking	No customer review insights	Free demo, undisclosed
5	HotelRunner	Distribution + competitor analysis (RateFor)	Automates distribution, boosts sales	No API price comparison	From $19.95/mo
6	SiteMinder	Rate shopping + channel manager integration	Secure, reliable, multi-channel	No reviews/feedback	From $85/mo, 14-day trial
7	RateGain (Optima)	AI-powered rate shopping & parity monitoring	400+ OTA links, easy to use	No booking option	Contact sales
8	RateTiger Shopper	Live competitor pricing across OTAs	Deep OTA + PMS/CRS integration	No review data	Free trial, contact sales
9	Travolutionary	Aggregates 1.4M+ hotels from OTAs/wholesalers	Huge inventory, real-time rates	More for agencies than hotels	Contact sales
10	Hotel Compete	Competitor benchmarking & market insights	Strong benchmarking data	Limited integrations	Contact sales
11	Hotel Price Reporter	Pricing & demand analytics for hoteliers	Affordable, demand insights	No real-time reviews	From $79/mo

1. Makcorps

MakCorps is one of the leading APIs for hotel competitor rate shopping that provides real-time hotel pricing data via APIs from over 200 OTAs in a single GET request to travel agencies, companies, & hotel chains.

This hotel pricing API dynamically connects you to a robust hotel aggregator, which has been meticulously refined over 10 years. This API provides precise hotel price comparison data from all the major online travel agencies, which helps you analyze and come up with better pricing than your competitors. The accuracy and fast data deliverability are what makes it a powerful weapon for hotel chains and online travel agencies to thrive in the market.

To know how to use Makcorps Hotel Price API, watch the video:

Pros – 

• Lower Prices and discounts will help in increasing the number of bookings. MakCorps Hotel Price API can help you get real-time pricing data of the competitive hotels from different OTAs.
• You can timely release discounts depending upon your profit margin and the price your competitor has set. Secure competitive advantage & sharp pricing.

Cons – 

• The API doesn’t allow booking facilities through the platform.

Pricing – 

Makcorps provides a free trial plan (30 API calls), followed by the Basic plan at $350/month, the Advance plan at $500/month, and custom enterprise options.

Rating: 9 out of 10.

For businesses that don’t work with code, we’ve got you covered too.

Check out these no-code tutorials to extract hotel pricing data using Makcorps API with Google Sheets and Make.com:

• Extract hotel prices from multiple vendors using Google Sheets API
• Extract Booking.com hotel prices into Google Sheets
• Track the cheapest hotel prices across vendors using Google Sheets
• Track hotel deals under budget using the hotel price API

2. Lighthouse

Lighthouse (Formerly known as OTA Insight) is another hotel price shopping and market intelligence tool that provides real-time information on your competitors’s complete pricing strategy.

It features granular insights on competitor’s rates, ranking, reputation, and OTB occupancy, and empowers hotel partners with relevant datasets.

Pros – 

• Gain an edge in the market by accessing and analyzing competitor’s data and understanding their pricing strategy. 
• Also, it helps you to deliver smarter revenue, distribution, and marketing outcomes through its market-leading commercial platform.

Cons – 

• It doesn’t provide real-time reviews and the personal experiences of the customers.

Pricing – Free trial available. Contact them to know the pricing.

Rating: 8 out of 10

3. Amadeus

Amadeus is a hotel business intelligence solution that goes beyond competitor rate tracking. With tools like Demand360® and Agency360®, it provides forward-looking demand forecasts, market benchmarking, and GDS booking insights.

Hotels can analzye pricing trends, monitor competitor performance, and apply dynamic pricing strategies with more accuracy. It’s especially valuable for larger properties and chains that need detailed hotel pricing intelligence software to improve revenue decisions.

Want to explore Amadeus Alternatives? Head over to the link.

Pros – 

• Empowers hoteliers to create the most profitable revenue strategies. 
• Offers forward-looking booking data for your hotel and competitors, helping you build smarter strategies, beat the competition, and attract the right guests.

Cons – 

• Demand360® lacks direct hotel-to-hotel price comparisons, so a separate rate shopper may still be needed.

Pricing – 

A demo option is available, and you can contact them for pricing details.

Rating: 8 out of 10

4. Rateping Technologies Pvt Ltd

RatePing helps Hotels and Vacation Rentals stay alert and ensures that you make the smartest pricing decisions.

Their Mobile and Web app makes pricing decisions quite simple, and anyone can use them. Rate Ping is one of the best rate shopping solutions out there in the market. The technology is simple to use.

Pros – 

• It’s simple and easy to use and provides efficient support from the company. 
• Its intuitive and quick updating helps take faster decisions. Accurate pricing and price parity across channels are the most important things to drive direct bookings and RatePing helps you monitor your competitor’s prices and set pricing effectively.

Cons – 

• It doesn’t provide actual reviews of the customers regarding a particular search.

Pricing – 

Pricing not disclosed. Free demo and consultation available.

Rating: 7 out of 10

5. Hotel Runner

HotelRunner is an all-in-one platform that helps independent hotels, city hotels, and boutique properties grow online visibility, manage bookings, and increase revenue.

Alongside distribution and operations management, it offers competitor rate analysis, dynamic pricing, and rate parity monitoring, allowing hoteliers to compare prices across OTAs and refine their pricing strategy.

In 2023, HotelRunner strengthened these capabilities by acquiring RateFor, a rate shopping and comparison platform, which expanded its ability to deliver real-time pricing intelligence to its partners.

Pros – 

• HotelRunner automates inventory distribution, maximizes direct channel revenues, and boosts profit margins.
• Moreover, it is a marketplace for the tourism industry that brings together hotels, travel agencies, and service providers on one platform. 
• Hotels can market their property to various travel agencies while both improving their online visibilities and buying a variety of goods and services.

Cons – 

• It doesn’t help with making a price comparison over the API.

Pricing Plans – 

• Essential Manage: 0.75% commission per month (minimum $19.95/month)
• Essential Sell: 1.25% commission per month (minimum $29.95/month) – Most Popular
• Essential Complete: 1% commission per month (minimum $39.95/month)

Rating: 8 out of 10

6. SiteMinder

See detailed insight reports that provide real-time rate shopping and performance data to help you make more informed pricing and distribution decisions.

You can see which channels are performing best, and where you should focus your marketing efforts or closely monitor the hotel prices of your competitors. You can check them out here.

Pros  –

• The channel manager integration is very powerful and reliable. 
• Information travels in a very secure mode and there are no gaps in that information.

Cons – 

• It doesn’t support customer reviews and feedback.

Pricing – 

Plans start at $85/month, $119/month for Plus, and custom pricing for Groups & Chains with a 14-day free trial.

Rating: 8 out of 10

7. RateGain

RateGain is a provider of SaaS products for travel and hospitality companies that help them maximize occupancy rates in hotels every day through its AI-powered solutions.

They provide holistic hotel rate comparison and competitive intelligence to their customers so that they always stay ahead of their competition. 

Pros  –

• RateGain is a prominent channel manager connection connected with more than 400 OTAs and hotel chains.
• This rate shopping software is easy to use and consolidates a ton of useful data onto one platform.

Cons – 

• It doesn’t allow you to get bookings from the platform directly.

Pricing – 

Contact sales for pricing information.

Rating: 8.5 out of 10

8. RateTiger Shopper (By eRevMax)

RateTiger Shopper (by eRevMax) is a hotel rate shopping software that provides live competitor pricing data across OTAs and booking channels.

It allows hotels to track multiple room types, stay durations, and monitor competitor availability, including open and closed dates. The tool also helps hoteliers maintain rate parity across distribution channels and adjust strategies in real time.

With detailed reports and a large dataset of hotel prices, RateTiger supports revenue teams in optimizing their competitive pricing strategy and strengthening overall hotel pricing intelligence.

Pros – 

• It has deep two-way integration with distribution channel partners including Booking.com, Expedia, Agoda, Airbnb, Google, HRS, and Hotelbeds, among various others. 
• It also offers connections to leading PMS, RMS, CRS, Booking Engines, and other hotel technology systems for a seamless online distribution experience.

Cons – 

• It doesn’t offer customer reviews on its API software.

Pricing – 

Start with a free trial; reach out to sales to learn more.

Rating: 8 out of 10

9. Travolutionary (By Gimmonix)

Travolutionary is a B2B travel technology platform that aggregates hotel inventory from major OTAs, wholesalers, and bed banks, giving access to over 1.4 million accommodation options worldwide.

It provides travel agencies and operators with a unified interface to compare hotel prices, availability, and deals across multiple suppliers in real time. With its hotel price comparison software, agencies can monitor competitor pricing, optimize markups, and improve margins.

While it delivers extensive hotel data, it’s more suited to travel agencies and distributors than to individual hotels.

Pros – 

• It provides access to pricing data from all major OTAs and over 80 wholesale bed banks, totaling close to 1.4 million unique accommodation options available online for instant reservation. 

Cons – 

• It doesn’t feature real-time feedback and opinions of the customers.

Price – 

Contact the team directly for a custom quote.

Rating: 7 out of 10

10. Hotel Compete

Hotel Compete is a hotel competitor benchmarking tool and competitive intelligence platform that delivers insights on market demand, pricing trends, and competitor performance.

It helps hoteliers benchmark their property against similar hotels, identify revenue opportunities, and refine pricing strategies based on real-time market data.

Pros –

• Provides accurate competitor benchmarking and market demand insights.
• Helps hoteliers refine pricing strategies with real-time data.

Cons – 

• Limited integrations compared to larger BI platforms.
• May be more beneficial for revenue managers than small independent hotels.

Pricing – 

Schedule a demo and contact sales for a pricing quote.

Rating: 8 out of 10

11. Hotel Price Reporter

The Hotel Price Reporter helps leading hotel operators to gather and process vast amounts of pricing and demand data from multiple channels to uncover patterns and make better and informed pricing decisions.  

Pros –

•  This is a leading revenue management tool that lets you uncover pricing and demand insights, simplify your hotel portfolio’s monitoring, and help you engage in new ways. 

Cons – 

• The API doesn’t showcase real-time reviews and suggestions about a particular property.

Price – 

Starts at $79 (Reporter plan for 6 properties), $99 (Premium plan for 12 properties), and $149 (Enterprise plan for 18 properties), designed for different sizes of accommodation providers.

Rating: 8 out of 10

After exploring the 12 best hotel rate shopping tools and their features, if you’re still unsure about investing in one, consider checking out the benefits it offers hotels and travel agencies.

Benefits Of Using Rate Shopping Tools For Hotels

1. Increased Bookings and Revenue

Rate shopping tools empower hotels to enhance bookings and revenue by facilitating a balanced pricing strategy.

Key methods include:

A. Competitive Pricing: These tools provide competitor rate information across various booking platforms that support yield management and competitive price setting.

B. Dynamic Pricing: Rate shopping tools allow for dynamic price adjustments based on demand and availability to maximize revenue.

C. Increased Visibility: By maintaining competitive rates, hotels can improve their visibility on booking platforms and attract more bookings.

D. Revenue Management: Different rates can be set for different room types, locations, and seasons, helping hotels manage their revenue more effectively.

2. More Efficient Rate Management

Rate shopping tools simplify rate management by providing an overview of current and hotel price history data of competitors.

They allow:

Dynamic Pricing Adjustment: The tool enables rate adjustments based on demand and availability, competitive pricing which helps in increasing revenue and occupancy.

Competitive Pricing: It provides competitor rates during specific events or seasons which assist in strategic rate setting.

3. Improve Customer Satisfaction

Rate shopping tools improve customer satisfaction by offering competitive and fair rates.

By monitoring competitors’ pricing and adjusting rates accordingly, hotels can meet customer expectations and enhance their overall experience.

4. Performance Comparision

Many rate shopping tools provide valuable insights through performance comparison.

By leveraging rate and occupancy data from competitors, these tools empower you to analyze and benchmark your metrics effectively.

Instant access to key indicators such as RevPAR, Occupancy Rate, and Average Daily Rate from other hotels and properties enhances your decision-making process which enables you to stay competitive in the dynamic hospitality industry.

5. Rate Parity Monitoring

Rate parity can significantly impact your hotel bookings, either positively or negatively.

Therefore, maintaining consistent prices across various channels, including your website and OTAs, is crucial.

A hotel’s reputation and business can suffer if rates on its site are higher than those on OTAs. Fortunately, rate shopping tools streamline the process by collecting and displaying rate information from all channels.

This ensures you can quickly identify and address any disparities, enhancing both your revenue and guest satisfaction.

Benefits Of Using Hotel Rate Shopping Tools For Travel Agencies

1. Increased Bookings and Revenue

Hotel rate shopping tools enable OTAs to offer customers the best rates, enhancing customer satisfaction and loyalty. By leveraging hotel pricing data insights, OTAs can compare hotel prices globally, ensuring competitive pricing on their platforms. This leads to more bookings and increased revenue.

2. Enhanced Reputation and Credibility

Rate shopping tools are crucial for maintaining an OTA’s reputation and credibility. With real-time hotel pricing updates, OTAs can provide accurate and up-to-date information, fostering customer trust. This increased customer satisfaction results in recommendations, leading to more bookings and higher revenue.

3. Greater Convenience for Clients

These tools bring significant convenience to hoteliers listed on an OTA’s platform by accurately reflecting their competitive pricing. As a result, hoteliers enjoy expected bookings and profit, emphasizing the importance of integrating hotel rate analysis software on OTAs and hotel booking platforms.

4. Time & Efforts Saving For Staff

Rate shopping tools save OTA staff time by eliminating the need for manual rate comparison across various platforms. This efficiency allows staff to quickly identify the best hotel rates and make informed decisions, and improve overall productivity.

Once you’re aware of the perks that hotel rate shoppers bring, you might be wondering how you can leverage them to boost your revenue.

Don’t worry, we’ve got your back on this one. So, let’s check it out.

How to Use Rate Shopping Data to Improve Your Revenue Management?

Whether you’re a hotel owner, run a vocational rental business, or a travel agency strive to offer the best rates to your clients. Hotel pricing data is your secret weapon.

It facilitates tracking competitor prices, identifying market trends, and helps in creating effective pricing strategies.

But the question is, how would you use hotel pricing data to improve your revenue manager?

To leverage this data, businesses can benefit from a revenue manager who can analyze data, set competitive rates, and work in sync with marketing and sales to align pricing with business objectives.

Additionally, a data analyst can assist in collecting, cleaning, and interpreting data to further inform pricing decisions.

While not mandatory (depending on the business size and your requirements), having these professionals on board can significantly boost revenue.

AI and Hotel Rate Shopping Tools

Most hotel rate shopping tools already do the basics well. They track competitor prices, check rate parity, and show clear dashboards. Some even add automated tips so you don’t have to dig through endless reports.

AI pushes this further. It can adjust prices in real time when demand jumps or alert you the moment a competitor drops their rates. That kind of speed is what many hotels are starting to use.

MakCorps takes another path. It doesn’t include AI by default, but its API delivers the raw pricing data you can feed into your own systems. You can plug it into AI models, revenue management platforms, or no-code tools like Zapier, Make, or Google Sheets. That gives you the freedom to set rules, connect with other APIs, and build a system that matches your property instead of relying on generic suggestions.

Other tools give you ready-made features, but an API gives you flexibility. In a business where every booking matters, that flexibility can be the edge.

Conclusion:

Hotel rate shopping tools are no longer optional, they’re essential for hotels that want to stay competitive and maximize revenue. Each tool we covered has its own strengths, from ready-made dashboards to deep integrations and automation.

MakCorps stands out with its API-driven flexibility, letting you plug reliable pricing data into AI models, revenue systems, or no-code workflows. But the best choice depends on your property’s size, team, and goals.

Explore these tools, compare their features, and pick the one that fits your business strategy. In a market where every booking counts, the right rate shopping tool can make all the difference.