In this post, we are going to understand how hotel rate shopping APIs work and how they can benefit you.
There are mainly three advantages of using this API
- Track competitor’s data.
- Competitive advantage
- Discount Generation with triggers
Tracking Competitors data
Hotel rate shopping API provides prices from multiple vendors/OTAs like booking.com, Expedia, HRS, Priceline, etc. You can retrieve this data in just a single GET request. You can pass check-in and check-out dates along with that you can also pass other parameters like number of guests, number of rooms, children’s, etc. You will get fresh pricing from the top cheapest OTAs and then you can show it on your website to attract more bookings.
Various Travel Agencies and businesses collect a tremendous amount of data from their niche websites. Not only do they understand that to gain an edge in the market they must access their competitor’s data by using hotel rate shopping tools, yet also the focus to feed their competitors with a priced-up data remains extremely clear. To secure their competitive advantage, and sharp pricing, businesses tend to block every access by the bots. With the Hotel Rate shopping tool you always have an ace up your sleeve.
Discount Generation with triggers
After tracking rates from all the OTAs you can offer a price with a discount to counter your niche competitors. A price which is lower than theirs. This will help you to gain earned triggers which will ultimately increase your perceived utility in the market. You can later use owned triggers to get more bookings and force your signed-up users to come to visit your website and look around for new offers. If they really like your website then they will definitely suggest your website to their group of friends. This will be called a relationship trigger, this will boost referral sales.